Case study · Afisha.rs
We took Afisha.rs from launch to #1 in Serbia’s Russian-language events segment within six months
We created our own digital product from the ground up — from its technology and content model to SEO, audience growth and monetisation.
From launch to market leadership
6 months
to become the leading Russian-language events website in Serbia
Launch→Audience→#1
The product
One place to discover events across Serbia
Afisha.rs helps Russian-speaking residents and visitors discover concerts, theatre performances, exhibitions, children’s activities and other events across Serbia.
We developed it as an independent digital business with its own product, audience, content operations and monetisation model.
Explore the product
See Afisha.rs for yourself
This is a live UDM product. You can explore its event structure, content and user journey directly.
Visit Afisha.rs ↗The #1 and Top 3 statements refer to the first six months after launch: #1 among Russian-language events websites in Serbia; Top 3 among events websites in Serbia by total traffic. Afisha.rs figures come from Google Analytics; the comparison uses publicly available data on competitor sites. The two comparison groups differ.
The objective
Build the product, audience and revenue model from the ground up
The objective was to create a sustainable events platform: collect and organise information about events, make it easy to search and explore, attract a relevant audience and turn user attention into a working business model.
Design a clear and convenient structure for discovering events.
Create reliable processes for collecting, processing, categorising and publishing event information.
Build search visibility and attract a relevant audience from the earliest stages of the project.
Develop commercial formats and a sustainable monetisation model.
The solution
Product, content and growth developed together
Technology and commercial development progressed in parallel. Each product iteration was evaluated by how it affected audience growth, usability and revenue.
Product
We designed the platform architecture and the complete user journey — from discovering an event to making a decision.
Content model
We created a system for collecting, preparing, categorising and publishing information about events.
SEO & Growth
We developed the search architecture, expanded organic visibility and built recurring audience acquisition.
Revenue
We launched monetisation and continued developing commercial formats alongside the growth of the audience.
UDM’s own product
We invested in the product ourselves
Afisha.rs is not a client project. UDM financed, built and developed it as an independent digital business.
Every decision directly affected our own investment, operating costs, audience and revenue. This required us to evaluate technology, SEO, content and growth decisions by their real commercial impact.
We do not only advise clients on growth. We build and grow our own digital products too.
The result
What Afisha.rs achieved within its first six months
#1 in Serbia’s Russian-language events segment. Afisha.rs became the country’s leading events website for Russian-speaking audiences.
Top 3 by total category traffic. The new platform entered the three most visited events websites in Serbia.
2× month-over-month revenue growth. The commercial model developed together with the audience and gained momentum as the product grew.
A complete operating system within UDM. Technology, content, SEO, audience growth and monetisation worked as connected parts of one product.
Why it worked
Every part of the product supported the same business objective
The platform was designed around the way users search for and choose events. The content model provided structured, regularly updated information. SEO connected this information with existing search demand. Analytics showed how people discovered and used the service. Commercial formats developed alongside audience growth rather than being added after the product had already been built.
What this experience means for clients
We approach digital projects as businesses, not collections of features
Creating Afisha.rs gave us direct experience in making product decisions with our own investment at risk.
We understand the connection between development costs, speed to market, organic acquisition, content operations, user behaviour and revenue. We apply this experience when creating and developing websites, e-commerce platforms and other digital products for our clients.
Next step
Build and launch a digital product with a measurable business model
We connect product architecture, technology, content, audience acquisition, analytics and monetisation within one system.
Discuss your projectPrefer direct contact?