SEO · Google Ads · Analytics · Development
Your customers are already looking for what you offer
We help them find and choose you.
UDM combines SEO, Google Ads, analytics and web development into one system for customer acquisition and sales growth.
Belgrade, Serbia · We work in English, Serbian and Russian
SEARCH → REVENUE
Growth you can measure
Results from individual projects. See the case studies for details.
How we work
Not disconnected services. One growth system.
SEO can bring traffic, but a weak website loses conversions. Advertising without analytics burns budget without showing what drives revenue. That is why UDM works across the whole chain — from demand and acquisition to the website, conversion and revenue.
Identify demand
We determine what potential customers are already looking for and help your business become visible where that demand begins.
Bring qualified traffic
We attract people with a genuine interest in buying or contacting your business — not just more website visits.
Turn visits into customers
We create a customer journey that makes your value clear and the next step simple and convincing.
Measure and improve
We focus on enquiries, acquisition costs and revenue — not only clicks, traffic and rankings.
Common challenges
What would you like to improve?
You do not need to choose a service upfront. Let us start with what is holding back enquiries and sales.
Google Ads enquiries cost too much
We look at campaigns, enquiry tracking and landing pages: the cost of a lead depends on the whole journey after the click.
Visitors reach your site but do not enquire
We examine the offer, the path to contact and the forms, then improve the points where interested visitors drop off.
You need a site for several languages
We develop pages and search visibility for Serbian, Russian and English audiences, going beyond a direct translation.
Case studies
Results from integrated digital work
Three projects of very different scales — from a local Serbian business to media platforms serving millions of users.
Sauna and SPA construction · Serbia
4× more leads while reducing CPL from €177.82 to €3.60
We combined SEO, Google Ads, website optimisation, landing pages, technical support and lead-processing workflows.
4× more leads€3.60 campaign CPL93–97 PageSpeed
View case study Key campaign CPL−98%
Advertising + SEO + website optimisation
Media ecosystem
From zero to $420,000 in net profit
We created an ecosystem of three media projects covering technology, SEO, recommendation traffic, content, monetisation and AI.
6–9M daily users26–28M monthly users−67% operating costs after AI
View case study Afisha.rs · A UDM product
Category leader within six months
We built the product from the ground up: technology, content model, SEO, audience acquisition and monetisation.
#1 Russian-speaking segmentTop 3 total category traffic2× month-on-month revenue growth
View case study We do more than advise clients on growth. We build and grow our own digital products.
Services
How UDM can help your business
SEO & AI Search
We help businesses attract more qualified organic traffic from Google and become more visible in emerging AI-powered search interfaces.
- Technical, local and multilingual SEO
- Commercial keyword research and content architecture
- E-commerce SEO and continuous optimisation
Google Ads
We launch and optimise advertising campaigns with a focus on customer acquisition costs — not the number of clicks.
- Search, Shopping and Performance Max
- Conversion tracking and remarketing
- CPL, CPA and landing-page optimisation
Analytics & Consulting
We identify where a business is losing leads and advertising budget, then prioritise changes with the greatest potential impact on sales.
- Conversion funnels and product analytics
- CPL, CAC, conversion and revenue
- CRO and growth strategy
Development
Infrastructure that helps convert traffic into revenue
E-commerce Development
We build and improve online stores as complete sales systems — with SEO, analytics, performance and conversion built into the architecture.
Learn more about e-commerce developmentWeb Development
We create websites and landing pages that are technically ready for SEO and advertising and designed to turn traffic into enquiries.
Learn more about web developmentAI Solutions & Security
AI that improves business processes without creating new vulnerabilities
Companies increasingly provide AI systems with access to customer data, internal documents and confidential information. We design these solutions securely and assess existing systems for potential risks.
AI Solutions
Knowledge systems, content workflows, customer support and internal automation where AI can genuinely reduce costs and accelerate work.
Learn moreSecure AI Implementation
AI architecture designed around data access, APIs, models, logs, external services and user permissions.
Learn moreAI Security Assessment
Assessment of potential data leaks, unauthorised access and attack scenarios specific to AI systems.
Learn moreWhy UDM
A senior team directly involved in your project
You work with the people responsible for strategy, technology and results.
We focus on business results
Clicks and rankings matter when they help generate customers and revenue.
One connected system
SEO, advertising, analytics and development work together instead of competing for priorities.
Experience at different scales
We apply experience from projects serving millions of users to the practical needs of local businesses.
Direct communication
No long chain of account managers, project managers and junior specialists.
Three working languages
English, Serbian and Russian — with proper market, content and search adaptation.
We build our own products
Afisha.rs shows that we take responsibility for growth with our own time, resources and investment.
Belgrade · Serbia
Business in Serbia, without the language barrier
Your project, analytics, advertising and technical decisions can be discussed entirely in English, Serbian or Russian.
Ways to work with us
From a focused task to an external growth team
Audit / Sprint
For a specific challenge such as expensive advertising, weak organic visibility, low e-commerce conversion or unreliable analytics.
What you receiveA focused review of the problem, priorities for change and a clear first step. We agree the scope of the review before starting.
Project
Website or e-commerce development, an SEO project, analytics implementation or an AI solution.
What you receiveThe agreed project output: a working website or store, implemented analytics, or completed SEO or AI work, according to the scope.
Growth Partnership
Ongoing work across SEO, advertising, development and analytics — without the need to build a complete in-house team.
What you receiveA plan of improvements, completed work and regular discussion of results against metrics agreed in advance.
Leadership
Projects are led by senior specialists
Strategy is not passed down through a long delivery chain. UDM’s practice leads are directly involved in analysis, decisions and quality control.
Stanislav Leonidov
CEO, SEO & Digital Strategy
Search strategy, content, localisation and the customer journey.
Sergey Shapkin
Engineering & AI Security
Architecture, development, performance and AI security.
Anna Babyashkina
Growth & Analytics
Growth strategy, advertising, analytics and acquisition economics.
FAQ
Questions before we start
You do not need a finished technical brief. It is enough to explain the result you want to achieve.
I am not sure which service I need. Can we discuss the business goal first?
Yes. We start with your desired outcome and current situation, then recommend a sensible first step: a consultation, audit, sprint or complete project.
Do you work with existing websites?
Yes. If the technical foundation is suitable, we can improve the structure, performance, SEO, analytics and conversion without rebuilding the entire website.
Can we start with one smaller task?
Yes. For example, a single advertising campaign, an SEO audit, analytics implementation, a landing page or an AI security assessment.
How do you measure results?
The metrics depend on the project. We usually track qualified traffic, enquiries, conversion rate, CPL or CPA, sales costs and revenue.
Who owns the website and advertising accounts?
Your existing website and advertising accounts remain under your control. We work with agreed access. If the project needs new accounts or services, we agree on ownership and access before work begins.
How often do you report on work and results?
We agree on the format and frequency of reports before work begins. They cover completed work and changes in the metrics selected for the project, which we review with you.
Which languages do you work in?
English, Serbian and Russian. We adapt the structure, content and search strategy to each market instead of simply translating pages.
Discuss your project
Let’s discuss the next stage of your business growth
Tell us what you want to achieve. We will assess the task from the perspective of traffic, advertising, analytics and technology and recommend an appropriate way to work together.