Google Ads
Google Ads focused on enquiries, sales and acquisition costs
We connect advertising campaigns, landing pages and analytics into one system — and optimise it for measurable business results.
PROJECT RESULT
Cost per lead−98%
Results recorded during spring–summer 2026. The client’s name and commercially sensitive data are not disclosed.
Approach
Advertising must be connected to what happens after the click
Even a well-configured campaign can underperform when the landing page is slow, the offer is unclear or conversions are not measured correctly. That is why we analyse the complete customer journey — from the search query and advertisement to the landing page, enquiry, purchase and final business result.
Identify commercial demand
We determine what potential customers are searching for, how strong their buying intent is and which queries deserve advertising investment.
Attract qualified users
We build campaigns around relevant audiences, locations, services and products — not around traffic volume alone.
Improve conversion
We analyse landing pages, offers, forms, calls to action, loading speed and the path users take before contacting the company.
Measure business results
We connect campaigns with conversion tracking and analytics to understand which advertising investments generate enquiries, sales and revenue.
Capabilities
How we work with Google Ads
Search Campaigns
Campaigns built around commercial search intent, relevant keywords and tightly matched advertisements.
Shopping & Performance Max
Product campaigns for e-commerce businesses, supported by structured feeds, conversion data and ongoing optimisation.
Remarketing
Campaigns that bring interested users back when they need more time before making a decision.
Conversion Tracking
Accurate measurement of forms, calls, purchases and other actions that create value for the business.
Landing Page Optimisation
Improvements to page structure, content, speed and user experience to increase conversion rates.
Continuous Optimisation
Regular work with search terms, bids, audiences, advertisements, budgets and landing pages.
Connected system
More than an advertising account. A customer acquisition system.
Advertising becomes more effective when every stage supports the next and decisions are based on shared data.
- Search queryWe understand the user’s intent.
- Advertising campaignWe show a relevant offer for the specific request.
- Landing pageWe help the visitor assess the offer and make a decision.
- Enquiry or purchaseWe make the next action clear and simple.
- AnalyticsWe identify which campaigns create measurable value.
Process
How the work is organised
Analysis
We review the advertising account, demand, competitors, analytics, conversion tracking and landing pages.
Strategy and setup
We define the campaign structure, priorities, budgets, target audiences and measurement principles.
Launch and validation
We launch campaigns, verify data collection and check whether the complete conversion path works correctly.
Optimisation
We improve campaigns and landing pages using real conversion and acquisition-cost data.
FAQ
Frequently asked questions
Do you work with existing campaigns?
Yes. We can audit and restructure an existing account or take over its ongoing management. We preserve useful historical data and change only what is necessary.
Do we need a new website?
Not always. In many cases, improving the existing landing pages is sufficient. We recommend a new page or website only when the current platform materially limits conversion or measurement.
Can SEO and Google Ads run together?
Yes. Google Ads can generate demand immediately, while SEO builds sustainable organic visibility. Data from both channels can also improve keyword priorities, landing pages and conversion strategy.
Which languages do you advertise in?
We work with campaigns in Russian, Serbian and English. Advertising messages and landing pages are adapted to the market rather than translated word for word.
Which metrics will be included in reports?
The reporting model depends on the business, but we prioritise enquiries, sales, conversion rates, CPL, CPA and revenue whenever reliable data is available. Clicks and impressions provide context but are not treated as the main result.
Next step
Reduce acquisition costs and get more value from Google Ads
We will review your campaigns, conversion tracking and landing pages and recommend the most appropriate next step: an audit, a new campaign setup or ongoing optimisation.
Request a campaign assessmentPrefer direct contact?